Filming a person talking builds trust. Motion graphics make complex ideas clear. Many good videos use both.
Use motion graphics when the idea is invisible
How a CPU is made, how data moves or how a service works: these are hard to film, but easy to show with animation.
Use it for numbers and steps
Prices, percentages and step-by-step processes are easier to follow when they appear on screen at the right moment.
Use it to keep a consistent brand
Animated templates for intros, captions and calls to action make every video look like it belongs to the same brand.
Film when trust matters most
For doctors, teachers and founders, a real face builds trust. Add motion graphics on top to explain the details.
The best option is often both
A talking-head video with animated cards, captions and icons gets the trust of a real person and the clarity of animation.